EXPERIENCE

8+ years of professional experience

// FloSports, Senior Manager Partner Success

// Varsity TV/FloCheer, Senior Editor, Producer, General Manager

// Glass Staircase, Founder, Branding, Content

// National Cheerleaders Association, Copy Writer, Marketing Content Director, Marketing Director

// National Dance Alliance, Marketing Content Director + Marketing Director

// American Cheerleader Magazine, Assistant Editor + Writer

// Chelles Macarons, Marketing Consultant

// Varsity Pin Trading, Creative Associate + Marketing & Creative

Content + Films + Photography + Advertising + Campaigns + Editorial + Blogs + Scripts

It's all in the craftsmanship—film, email blast, television script, editorial, publication ad/or social media post - I've been both author and creative team leader.

My work is full of color and feeling; I like to tell stories to help people experience something that's not at arm's length. The world is full of things to do, places to go, and narratives that have yet to be written. I've been a cheerleader all my life, and that continues in my leadership. I like to encourage and coach a team, I like to cheer them on, and to inspire them to go beyond the norm. On this page you'll find some of my work.

SAMPLES

FILM + VIDEO

Within one year at FloSports, I produced 18 documentary style films that featured the most well know coaches and athletes in cheerleading. I also created, with the help of fitness professionals, a full series workout program called the Varsity Fit Program. On camera talent, live show production, and podcast host also falls in my territory:

PROGRAMS & SOFTWARE: Final Cut Pro // Adobe Premiere // Photoshop // Ooyala

The Varsity Fit Training Guide was designed for cheerleaders and dancers looking to increase their physical fitness. Created by cheer and dance professionals, this series of workouts was created alongside fitness pros to improve physical fitness with skill progression in mind.

Fit Test | Warm Up | 16 Workouts | Cool Down

Concept, coordination and creative direction by yours truly.

SOCIAL MEDIA

Creating content, managing a brand voice, and engaging with fans + followers is something I thrive at. From managing the team making it happen, to hands-on media—social is one of my specialties. From activations, to online promotions and branded content, I'm your girl.

ANALYTICS & PROGRAMS: Chartbeat // SEMrush // Facebook Ads Manager // Simply Measured // Periscope

NCA hosts the largest event in Dallas, bigger than the Super Bowl and any event that comes through the

Dallas Convention Center. More than 1,300 teams compete so it's important to have a team on the ground that can be the

eyes and ears of fans who couldn't make the trip. I created an activation for fans and spectators and organized the marketing and media coverage.

EDITORIAL + PRINT

Assistant editor and brand contributor of American Cheerleader Magazine. Contributed and created ads, advertorial, editorial content and photography. Look and feel was created with youthful, spirit in mind. Print samples upon request.

CONSULTING + BRANDING

What can marketing and advertising do for you? Thanks for asking...I'm here to help! Consulting with clients to identify their needs and passing along advice to better the brand and visibility is right up my alley. Check out some of the images I created for Chelles' site and social. The specialty mac bakery now calls the Dallas Farmer's Market home.